Some cities have wonderful pop music histories, some might be lucky enough to enjoy successful periods in the future, but few can confidently say, they have both.
Liverpool is one of a select bunch of cities that can. Like London, New York, Chicago, Detroit and Los Angeles, it can accurately claim to have changed the complexion of modern music.
Now, a new prize, the GIT Award (named after the popular local music blog Getintothis - www.getintothis.co.uk), is about to recognise the best of the future crop of Liverpool musicians who may go on to do what Scousers have been doing for more than half a century – changing the course of history.
As award-winning writer and Word Magazine associate editor Paul Du Noyer, author of the peerless history of the city’s pop music culture, Liverpool Wondrous Place, says, “Music is not just the heritage but the heartbeat of Liverpool.”
But, it’s not just about rock and roll and the guitar bands the city has mostly been famed for, the GIT Award will celebrate Liverpool's current rich musical diversity. From the thriving hip hop scene to its electronica artists, from its long-established country and roots community to punk, folk and metal, the GIT Award is open to all.
Peter Guy, Liverpool ECHO journalist and editor of Getintothis, says, “Think of it as the Scouse Mercury Prize - but, the only criteria being that it has a clear connection with Liverpool; ie: the record was made, produced or recorded by Liverpudlians. "Unlike the Mercurys, there will be a transparent judging panel and as many grass roots musicians won't record a full album during the course of a year, we're asking for four tracks be submitted to be eligible for entry - think of it as an old school four-track EP."
And the prize? It's a little belter. Sandhills Studio is offering a day's free recording time with a top producer, while the winners will play next year's Liverpool Sound City and Liverpool Music Week.
Vce Magazine, meanwhile, has asked Getintothis to promote an exclusive gig at their London-based bar, The Old Blue Last, featuring the winners. On top of this, film-maker Ian Gamester, who has been shortlisted for the prestigious Virgin Media Shorts film, will make the band's video promo which will be screened in FACT’s boutique Box cinema for the winners and their nearest and dearest.
Further goodies from sponsors will be announced in the coming months.
The GIT Award will have an official launch at Liverpool Music Week's spectacular closing party at the Contemporary Urban Centre on November 11 with the 12 nominees announced next spring before the winner is unveiled days before Liverpool Sound City 2012 where they will feature on the Getintothis stage.
In the meantime, spread the word, The GIT Award is officially ON - musicians, bands and creative types everywhere, send your four tracks to email@example.com or alternatively post to Peter Guy, The GIT Award, Liverpool Daily Post & ECHO, PO Box 48, Old Hall Street, Liverpool, L693EB. If you're a business and would like to get involved with the GIT Award, please email firstname.lastname@example.org